Behind every AI interviewer there is a team that knows what real listening means.
was founded
consulting
on the platform
A diverse team with one shared objective.
We are a group of people from different backgrounds and career paths, each bringing distinctive skills to the table. Out of that richness came Tacita, a platform where design thinking, innovation and strategic vision live side by side.
We believe technology on its own solves nothing unless you put it at the service of clear strategic thinking. That's why every Tacita development and use case starts from observing real company dynamics and sets out to fix what isn't working. Tacita isn't a platform that adds one more pointless tool: it exists precisely as the answer to a problem.
Design
Everything we build starts from observation. Design thinking applied not as a textbook method, but as a way of standing in front of problems.
Strategy
Years of consulting, marketing and business management. They're not a line on a CV, they're in the way we make every product decision.
Innovation
AI only interests us when it solves something that used to be unsolvable.
Tacita is a Sharazad product.
Sharazad is a consulting firm founded in 2018 in Bassano del Grappa, Italy. For years it has worked alongside companies on business innovation, strategic marketing and AI adoption, in the belief that technology is an accelerator, but that the starting point and the value are always the people.
Working closely with dozens of organizations, the Sharazad team identified a recurring problem: the knowledge that matters most for making decisions doesn't come out of the data. It comes out of conversations. Tacita was created to make that listening systematic.
The arrival of a new generation of language models made possible what had seemed unsolvable: running professional-quality interviews at scale. Tacita is the concrete result of that journey.
How we got here.
Every step of the journey shaped the product: the logic of listening, the attention to how findings are delivered and the care for organizational context.
Sharazad is founded
Consulting in business innovation and strategic marketing. The method is built on listening deeply to client organizations.
Meeting generative AI
Sharazad studies and integrates language models. The possibility emerges of building professional-quality conversational interviewers at scale.
Tacita.ai launches
The platform goes live. Customizable AI interviewers for skills mapping, sentiment, expertise capture and market research.
Continuously evolving
New use cases, new interviewer personalities, new analyses and outputs. Every release comes from real client needs. Stay tuned.
Five principles that guide every product decision.
Business first, technology second.
Every interviewer is designed around a specific organizational objective, not around what is technically possible.
No fixed scripts.
Questions adapt to the flow of the conversation, the way an experienced qualitative researcher would.
Privacy is non-negotiable.
The data belongs to the organization. The trust of the people who open up is protected with high security standards.
Actionable insight, not pretty presentations.
Tacita's reports are built to support concrete decisions.
Scale without losing depth.
Whether you run 10 interviews or 1,000, the quality doesn't change.
Tell us about a real case and we'll find the right framework. With Tacita, we solve it.
If you want to work out which use case fits your project best, the right next step is a short, concrete conversation. Chat with Lara to find out, or: