Understand what's really happening inside and outside your organization.

A survey gives you scores. A conversational interview gives you reasons, nuances and signals that a multiple-choice questionnaire never picks up. The Tacita team helps select a representative sample and design engagement strategies that encourage active participation, so the results genuinely reflect the climate of the organization.

The AI interviewer doesn't judge, doesn't report back to colleagues and has no social dynamics to manage. People talk about concrete situations rather than filling in rating scales. The conversational format lowers defenses and brings to the surface content that stays unspoken in forms. The Tacita team also supports internal communication before the project to build trust in the process.

It depends on the objective. For sentiment analysis and market research we often work with a selected sample. The Tacita team helps define selection criteria that make the sample representative by role, seniority, area or customer segment, so the results are reliable even without involving the whole organization or the entire customer base.

The outputs are designed to be read at leadership level. Sentiment analysis produces indicators by area and level of seniority. Market research delivers a concise white paper with a map of needs, brand perception and opportunities. Expertise capture generates a strategic knowledge base. All deliverables are structured to feed decisions, not to sit in an HR drawer.

The AI interviewer can be used with active customers, prospects, former customers and even indirect competitors, depending on the objective of the research. The protocol is calibrated on the target group and on the type of insight to be gathered: perception of positioning, unmet needs, decision criteria and barriers to purchase.

Leadership involvement is concentrated in the initial phase, defining objectives, scope and sample, and in the final briefing on the results. The operational load between those two phases is minimal. The interviews run on their own and each participant accesses a link whenever they prefer.

The final deliverable presents data aggregated by area, level of seniority or business unit, never at individual level. Session transcripts are accessible only to the Tacita team, in the way defined in the GDPR document. Participants know this before they start, and it leads to more honest answers.

It is particularly useful with senior figures and key roles, but it can be applied to anyone holding knowledge that is critical for the organization: process owners, specialist technical figures and people with long-standing relationships with strategic customers. The criterion is the risk of losing knowledge if they leave or change role.

Every deliverable is specific to the organization and the project. The initial phase serves to define format, sections, level of detail and terminology. If the company has internal templates or standards for reports and presentations, the deliverables are adapted to produce material you can use directly.

Each use case can be used on its own or combined with the others. A typical leadership project might bring together sentiment analysis and expertise capture across the same scope, producing a complete reading of both climate and critical knowledge in a single cycle of interviews.

The KPIs depend on the specific objective of the project. Examples from real cases include a reduction in escalations to senior staff, the identification of organizational risk signals invisible to traditional surveys, and the discovery of unclaimed market opportunities with a direct impact on the strategic plan.

Tacita provides complete compliance documentation before the project starts. The document covers data location on European infrastructure, the legal basis for processing, the list of people with access, how data is handled after the project, the retention period, data subject rights and the security measures in place.